Economies of Scale: Video Campaign Production

Economies of Scale: Video Campaign Production

English economist Alfred Marshall first coined the term “economies of scale” in his groundbreaking 1890 text Principles of Economics. If you’ve ever taken an econ class or have some knowledge of manufacturing you know what that means, but we’ll deliver the Cliff Notes...
Publicity Video: Benefit vs. Risk

Publicity Video: Benefit vs. Risk

Back on April 20, 2010, the Deepwater Horizon oil-drilling rig, operated by BP suffered a blow out. The ensuing explosion killed 11 of the rig’s workers and, over the course of the 87 days in which the leak failed to be contained, dumped some 4.9 million barrels of...
Basics: The Testimonial Video and Why You Need Them

Basics: The Testimonial Video and Why You Need Them

testimonial |ˌtestəˈmōnēəl| noun a formal statement testifying to someone’s character and qualifications We really can’t add much to that simple, yet elegant definition. Testimonials are the second best way to receive a referral. Only second! Why not talk about the...
Actors: Do I Need To Hire Professionals?

Actors: Do I Need To Hire Professionals?

Hypothetically, let’s say you’re handy with plumbing. Then, let’s say that you’ve just bought a boiler for your newly purchased, vintage home and you’re going to supplement the old inefficient, forced-air furnace with under-floor radiant heat. To do that, you’re going...
You Go First: Talking About Budgets

You Go First: Talking About Budgets

Certain aspects of the auto sales industry have moved to a fixed price model. Carmax calls theirs no-haggle. The online service TrueCar provides detailed data about a vehicle’s true cost. They’ve established relationships directly with car dealers who are committed...
Why should I use makeup?

Why should I use makeup?

Makeup. Women wear it as a matter of course. And although some women only apply it selectively – perhaps to their eyes and lips, alone – there are few women who would claim that they never wear any. And, it’s pretty clear why they do, right? Makeup is designed to...