Actors: Do I Need To Hire Professionals?
Hypothetically, let’s say you’re handy with plumbing. Then, let’s say that you’ve just bought a boiler for your newly purchased, vintage home and you’re going to supplement the old inefficient, forced-air furnace with under-floor radiant heat. To do that, you’re going...
You Go First: Talking About Budgets
Certain aspects of the auto sales industry have moved to a fixed price model. Carmax calls theirs no-haggle. The online service TrueCar provides detailed data about a vehicle’s true cost. They’ve established relationships directly with car dealers who are committed...
Why should I use makeup?
Makeup. Women wear it as a matter of course. And although some women only apply it selectively – perhaps to their eyes and lips, alone – there are few women who would claim that they never wear any. And, it’s pretty clear why they do, right? Makeup is designed to...
Professional Sound Mix
Although the first “talkie” was 1927’s The Jazz Singer, more experimental sync-sound efforts date back to the 1900 Paris Exhibition. The arrival of sound films was heralded as a huge step in the development of cinema technology and in new possibilities it opened as an...
How a Business Video is Produced: Part 5 of 5 – Distribution
This is the final installment in our series on video production. Today, we’re going to look at what happens after your project is complete. We’ve just finished discussing the Post-Production phase and what follows is the somewhat murky area of Somewhere Between Post...
How a Business Video is Produced: Part 4 of 5 – Post-Production
This is the fourth part of our posts about the business of producing business video. Now that the Production phase is over and the script has been captured onto some medium (most likely a digital one), we move into what some consider to be the most creative and...