Moved Customers Buy

Chrysler ran an ad entitled So God Made a Farmer during the Superbowl in 2013 that was based on a speech Paul Harvey wrote and delivered in 1978. Harvey delivered the speech in his prototypical flat, folksy, pause-laden style, speaking iconically visual phrases, like…...

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Genre Video for Business: The Horror, the Horror

In a world over run by zombie businessmen….sorry I couldn’t resist starting a post that way. Everyone has seen horror films, fantasy movies, and sci-fi pictures and, even if you’re not a fan, you’ve endured them because a loved one or a date dragged you to the...

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Hyper-Focus: Video Content on the Head of a Pin

Particularly if you’re in a service or idea business in which the kinds of services or consulting you provide is dynamic, you ought to be taking advantage of a constantly changing field of data, knowledge, and insight, and telling your market about those things. It’s...

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Using Video to Create a Virtual Experience

There are some things that you just need to see or experience in order to fully appreciate them. Think about it for a moment… Adrenaline sports and leisure – skydiving, car racing, BASE-jumping, amusement park rides like roller coasters, go carts, Segway tours,...

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The First 15 Seconds are Essential

So there you are sitting in front of your Google Analytics, checking out the number of views on the video you’ve recently uploaded to YouTube and have linked to your website. The number of views is pretty good! But, you look a little closer and see that the average...

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4K: Do I really need more K’s? (Part 2 of 2)

In the first part of this post, we set the stage for understanding the evolution of High Definition and beyond. In this post, we’re going to elaborate on higher definitions and what they’re be good for. The first time I saw an Ultra High Definition (UHD) television...

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